Define a Purple Person?
The idea of the “Purple Person” was first introduced by Wayne Eckerson in a 2010 blog post. It describes someone with the right mix of business and technical skills.
These individuals can bridge the gap between organizational requirements and the capabilities of how data and technology help us achieve that. They’re not intimidated by technology and data, and willing to jump into the “belly of the beast” and do whatever is necessary to work with it in their environment.
They understand their data and use technology in their roles, but in most cases their focus is on making them useful to the organisation’s context. As our world changes at a rapid pace, due to technology, we need to develop people who can function at the intersection of where technical and the business meet.
Stepping in means that these people must understand not only the technology and data utilised, but also the business process into which they fit. Thus, these people have to be “purple,” speaking the language of both business and technology, and serving as a translator between those worlds:
•Red Skills – technical acumen and data analysis
•Blue Skills – business acumen and storytelling